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Hainan’s Five Years

Hainan's offshore duty-free sales reaches $22.2b in 11 years

ehainan.gov.cn | Updated: 2022-04-27

During the past 11 years since the offshore duty-free policy was implemented in Hainan province, Sanya International Duty Free Shopping Complex's sales flourish, becoming the first duty-free shop in Hainan with sales exceeding 100 billion yuan ($15.3 billion).

From April 20, 2011, when the offshore duty-free policy was implemented, to the first quarter of 2022, Hainan Customs has supervised the sales of 195 million offshore duty-free items, with a sales amount of 145.5 billion yuan and 29.26 million shoppers.

To date, there are five duty-free business entities in Hainan, with the number of duty-free shops increasing to 10. The market entities are becoming diverse, and the pattern of orderly competition in the offshore duty-free market is taking shape.

In order to better meet the demand of the duty-free market and promote the return of overseas consumption, Hainan promotes the synchronization of the brands, varieties, and prices of duty-free goods in the international market. Its offshore duty-free shopping presents the features of richer brands, an optimized shopping environment, diversified marketing methods, and improved shopping convenience.


Consumers buy makeups at the Sanya International Duty Free Shopping Complex. [Photo/VCG]