Coffee production in Fushan, Hainan province, has brought prosperity to farmers. [Photo by Ye Xiaolin/China Daily]
Attractive prospect
According to a report by CoffeeBI, an independent consulting company specializing in the industry, in 2018, China was one of the largest growth markets for coffee shops. Such expansion is an attractive prospect for large international chains, the report added.
It also cited market analysts as saying that coffee consumption in China is growing by about 20 percent annually, more than 2 percent higher than the global rate.
This encouraging figure and development of Hainan Free Trade Port spurred Xu to promote coffee cultivation. He said he will learn more advanced coffee roasting techniques and buy better equipment to improve production and quality.
Wang, the government official, said: "We're planning one-day trips to Fushan based around the coffee industry, with the aim of attracting tourists to enjoy the drink and to pick tropical fruit on weekends. "
Hong, from Shicha village, applauded these developments, adding that they will enable villagers to earn more in the pursuit of xiaokang — a moderately prosperous society in all respects as soon as possible.
"In developing the dendrobium industry, we want more people to come to our village with their families to spend a day learning about how the product is produced, as well as witnessing the changes made in recent years," he added.
Overview
Haikou 
Sanya 
