Entrepreneurs and officials announce the opening of the festival. [Photo provided to chinadaily.com.cn]
To boost tourism consumption, China's island province Hainan kicked off the second edition of its off-shore duty-free shopping festival on July 6, with the Sanya International Duty-Free Shopping Complex being the main venue for global shoppers.
A series of activities, ranging from discount sales to TikTok challenge campaigns, are being held during the festival, which will last until October.
Tourists purchase duty-free goods in the Sanya International Duty Free Shopping Complex. [Photo provided to chinadaily.com.cn]
From July to October, four duty-free shops in Hainan will not only provide discount coupons and generous gifts to stimulate duty-free shopping, but also launch an online video-making campaign themed around Hainan's duty-free shopping to further promote the festival.
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Overview
Haikou 
Sanya 
