Legoland Park to upgrade Sanya's tourism

Legoland Theme Park in Malaysia [Photo/WeChat: Sanya Release]

Sanya city signed a strategic cooperation with Chinese Cultural Group (CMC) and Merlin Entertainments Group (MEG) on Sept 6 to set up a Legoland Park & Resort, a world-leading home entertainment theme park.

It will be the second Legoland Park in China; the first one is under construction in Shanghai.

Blending Lego elements with the tropical scenery of Sanya, the park is expected to be a world-class tourist resort featuring water park items. It will provide children aged from two to 12 with all kinds of interesting and educational interactive experiences and will be a great family holiday destination for all ages. Its plans are to establish a base in China and then expand to Southeast Asia.

Famous as a world-leading educational toy brand, Legoland Park offers children an enjoyable and educational experience which has been well received at its eight theme parks in the United States, the UK, Denmark, Germany and Japan.

Being a giant and nationally renowned media and entertainment group, CMC is active in various culture and entertainment businesses, including film and television production, offline entertainment, and internet media and technologies. Its recreation products have a broad influence in the global market.

MEG ranks second only to Disney as a live entertainment development company. It owns Legoland Park, Legoland Discovery Centre, Madame Tussaud's, the London Eye, Sealife, and the Dungeons and attracts more than 60 million visitors each year.

Joining hands with the two world famous cultural giants, the tourism industry in Sanya will accelerate at a faster speed, which will promote transformation and upgrading of the city's traditional tourism.