A Hainan information tech firm has developed a brand new identification system based on a sawtooth-pattern two-dimensional barcode, according to Hainan Daily.
With the technology, a latest development of Hainan PPK Information Technology Co Ltd, customers can easily distinguish the authenticity of goods by scanning the two-dimensional barcode on an item with their mobile phones and uploading the data to a cloud database. Customers will get a message as to whether the goods are authentic or fake.
Chen Xirong, deputy general-secretary with the China Anti-counterfeiting Association, said the invention, regarded as the country's third-generation anti-counterfeiting technology, has passed national appraisal. The system is unique, convenient and can't be duplicated, and represents a new direction for the development of information consultation anti-counterfeiting technology in China.
Industry specialists said they believe that the technology will benefit anti-counterfeiting efforts in e-commercial businesses. The invention won 200 million yuan ($31.75 million) in financing for commercial application from an investment company based in Zhenjiang, Jiangsu province.
Local media said PPK has developed more than 50 anti-counterfeit tech products and it is the country's first firm that has won overseas invention patents from countries including the US, Russia and South Africa.
Meanwhile, a national commodity anti-counterfeiting database, the first of its kind in the country, will be established in South China's Hainan province soon, according to the paper.
Haikou 
Sanya 
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